Yesterday I mentioned that if I know you, and if you have work for sale, I’m likely to want to buy it. Because I know you, and your work is part of you, and I want to know it.
And as your fan, only circumstances constrain my spending limit.
If my circumstances are great, I might spend $100 on your print, your ticket, your limited edition. It might be because I have money all the time, or just temporary good fortune.
Or, if money is tight, I might buy your mass-published work for $20, or see your show for $25. If it normally costs more, I might have to opt out, or to wait for a discount.
But if I know you, I want to know your work.
In some cases that’s led to my becoming a super-fan, a fan who’s so avid, I’m almost “rabid.” As a super-fan, I tell everyone about your work, because I think if they know you, they’ll know what I know, from knowing you.
Tomorrow I’ll explore the limits of what I would give when I’m a truly avid fan.